Che's Afterlife

Che's Afterlife

The Legacy of An Image

Book - 2009
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Random House, Inc.
In 1960, Cuban photographer Alberto Korda captured fabled revolutionary Ernesto “Che” Guevara in what has become history's most reproduced photo. Now Michael Casey tells the remarkable story of this image, detailing its evolution from a casual snapshot to an omnipresent graphic—plastered on everything from T-shirts to vodka to condoms—and into a copyrighted brand. As Casey follows it across the Americas and through cyberspace, he finds governments exploiting it and their dissenters attacking it, merchants selling it and tourists buying it. We see how this image is, ultimately, a mercurial icon that still ignites passion—and a reflection of how we view ourselves.

Publisher: New York : Vintage Books, 2009
ISBN: 9780307279309
Characteristics: p ; cm

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m
marishkajuko
Apr 23, 2011

If you want to know who the heck that guy is that you see everywhere, and why you see it everywhere - this might be the book you're looking for.

The author take a good try at examining the extent to which the Che image is used, what it means, and who has the rights to use it in those manners. The analysis is a bit dense in some places, but at least Casey is giving the reader something to chew on.

My star rating is based upon how well I think the author researched and analyzed Che's image - not based on my personal feelings about Che.

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