Mastering Guerilla Marketing

Mastering Guerilla Marketing

100 Profit-producing Insights You Can Take to the Bank

Book - 1999
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"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Baker & Taylor
Based on years of personal experience, the author's guide to mastering the art of marketing offers chapters on media, online marketing, psychology, technology, and much more. Original.

& Taylor

Tells how to get free media coverage, create an effective direct-response campaign, and take full advantage of online marketing techniques

Publisher: Houghton Mifflin Company, 1999
ISBN: 9780395908754
Characteristics: p. ; cm


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