The No B.S. Guide to Direct Marketing

The No B.S. Guide to Direct Marketing

[the Ultimate No Holds Barred, Kick Butt, Take No Prisoners Direct Marketing for Non-direct Marketing Businesses]

eBook - 2013
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"Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan from marketing master Kennedy delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in 'ordinary' businesses including retail stores, restaurants, and sales"--Provided by publisher.
Publisher: [Irvine, California] :, Entrepreneur Press,, [2013]
Edition: Second edition
Copyright Date: Ă2013
ISBN: 9781613082324
1613082320
9781306515634
1306515637
9781599185019
1599185016
Characteristics: 1 online resource (173 pages) : illustrations

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