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eBook, 2010
Current format, eBook, 2010, , All copies in use.
eBook, 2010
Current format, eBook, 2010, , All copies in use. Offered in 0 more formats
This book challenges the philosophical foundations of current trademark systems in the USA and the UK. It argues that the process of trademark creation should be transformed to the more practical and realistic proposition of "co-authorship" of trademarks by both the public and trademark owners. The book develops the "Economic-Social Planning justification", which departs from the economic argument that trademarks reduce consumer search costs, and then proposes that trademarks should be formul ...
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