Business, Society and Politics

Business, Society and Politics

Multinationals in Emerging Markets

eBook - 2012
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This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.
Publisher: Bingley, U.K. : Emerald, 2012
ISBN: 9781780529912
1780529910
9781780529905
1780529902
9781283936491
1283936496
Characteristics: 1 online resource (xxix, 340 pages) : illustrations

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