For the Win

For the Win

How Game Thinking Can Revolutionize your Business

eBook - 2012
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Take your business to the next level?for the winMillions flock to their computers, consoles, mobile phones, tablets, and social networks each day to play World of Warcraft, Farmville, Scrabble, and countless other games, generating billions in sales each year. The careful and skillful construction of these games is built on decades of research into human motivation and psychology: A well-designed game goes right to the motivational heart of the human psyche. In For the Win, authors Kevin Werbach and Dan Hunter argue persuasively that gamemakers need not be the only ones benefiting from game des.
Publisher: Philadelphia : Wharton, 2012
ISBN: 9781613630228
1613630220
9781613630235
1613630239
Characteristics: 1 online resource (144 pages)
Additional Contributors: Hunter, Dan 1966-

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