Contagious Metaphor

Contagious Metaphor

eBook - 2012
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The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with Andrâe Siegfried's observation that 'there is a striking parallel between the spreading of germs a.
Publisher: London ; New York : Bloomsbury Academic, 2012
ISBN: 9781441197436
1441197435
9781283853378
128385337X
9781441132734
1441132732
1441197435
9781441104212
1441104216
Characteristics: 1 online resource (200 pages)

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