Strength in Numbers

Strength in Numbers

The Political Power of Weak Interests

eBook - 2012
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"Based on a cross-national set of empirical case studies focused on the consumer, retail, credit, pharmaceutical, and agricultural sectors, Strength in Numbers develops an alternative model of interest representation. The central challenge in influencing public policy, Trumbull argues, is not organization but legitimation. How do diffuse consumer groups convince legislators that their aims are more legitimate than industry's? By forging unlikely alliances among the main actors in the process: activists, industry, and regulators. Trumbull explains how these "legitimacy coalitions" form around narratives that tie their agenda to a broader public interest, such as expanded access to goods or protection against harm. Successful legitimizing tactics explain why industry has been less powerful than is commonly thought in shaping agricultural policy in Europe and pharmaceutical policy in the United States. In both instances, weak interests carried the day."--Publisher's website.
Publisher: Cambridge, Mass. : Harvard University Press, 2012
ISBN: 9780674067714
0674067711
9780674066410
0674066413
Characteristics: 1 online resource (256 pages) : illustrations

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