Public Relations Writing
Principles in PracticeeBook - 2005
"Public Relations Writing: Principles in Practice is a comprehensive core text that guides students from the most basic foundations of public relations writing - research, planning, ethics, organizational culture, law, and design - through the production of actual, effective public relations materials. The Second Edition focuses on identifying and writing public relations messages and examines how public relations messages differ from other messages. Public Relations Writing begins with an overview of the principles of basic strategic communication decision-making, followed by chapters that apply these strategies and practices of writing public relations messages for multiple audiences."--Jacket.
Publisher: Thousand Oaks, Calif. : SAGE Publications, Ă2005
Edition: 2nd ed
Characteristics: 1 online resource (xxvi, 517 pages) : illustrations