21st Century Communication

21st Century Communication

eBook - 2009
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The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term "communication" was an excellent general descriptor for the theory and research that each group aspired to create. Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart. While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the educ.
Publisher: Thousand Oaks : SAGE Publications, 2009
ISBN: 9781452265988
1452265984
Characteristics: 1 online resource (993 pages)

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