Handbook of Relationship MarketingHandbook of Relationship Marketing
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eBook, 2000
Current format, eBook, 2000, , All copies in use.
eBook, 2000
Current format, eBook, 2000, , All copies in use. Offered in 0 more formats
This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.
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