Handbook of Relationship Marketing

Handbook of Relationship Marketing

eBook - 2000
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This authoritative guide to the key concepts, theories and applications of relationship marketing deals with partnership issues among suppliers and customers, and new ways of teaching and learning relationship marketing.
Publisher: Thousand Oaks : Sage Publications, Ă2000
ISBN: 9781412973670
1412973678
9781452231310
1452231311
0761918108
9780761918103
0761918116
9780761918110
Characteristics: 1 online resource (xvi, 660 pages) : illustrations
Additional Contributors: Sheth, Jagdish N.
Parvatiyar, Atul
Alternative Title: Relationship marketing

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