Hands-on Social Marketing

Hands-on Social Marketing

A Step-by-step Guide to Designing Change for Good

eBook - 2011
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Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
Publisher: Los Angeles : SAGE Publications, Ă2011
Edition: 2nd ed
ISBN: 9781452223124
1452223122
9781412953696
1412953693
9781452224879
1452224870
9781412953696
Characteristics: 1 online resource (xiv, 309 pages) : illustrations

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