International Advertising

International Advertising

Realities and Myths

eBook - 2000
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This is a comprehensive handbook of the theory and practice of international advertising linked to overall trends in business globalisation.
Publisher: Thousand Oaks, CA : Sage Publications, Ă2000
ISBN: 9781452264585
1452264589
9781452231334
1452231338
0761912444
0761912452
9780761912453
9780761912446
Characteristics: 1 online resource (412 pages :) : illustrations
Additional Contributors: Jones, John Philip

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