Dark Art

Dark Art

The Changing Face of Public Relations

eBook - 2012
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An industry insider's timely analysis of a field in fluxBusiness and financial public relations, a discreet industry that generates multimillion-dollar revenues for mainly private agencies around the world, is entering a time of unprecedented change. This authoritative analysis from an experienced and well-connected PR practitioner explains the new tactics shaping strategic communications in the 21st century and posits the likely winners and losers from the old dark art of spin. Investigating the industry's struggles to adapt to an evolving digital environment, it questions whether the field can live up to its promises in a world where the media itself is facing an existential threat. Based on high-profile examples of contemporary companies' crises and filled with corporate intrigue, this unique inside view examines the challenges facing business and financial public relations and presents a vision of how it might evolve.
Publisher: London : Elliott and Thompson Ltd., 2012
Edition: North American ed.
ISBN: 9781908739025
1908739029
9781908739001
1908739002
9781907642562
Characteristics: 1 online resource (xii, 212 pages)

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