Creating the Strategy

Creating the Strategy

Winning and Keeping Customers in B2B Markets

eBook - 2012
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Creating the Strategy is a practical, "how-to" book that brings together the most important elements of business strategy, B2B marketing theory and sales management. Aimed at those wanting to structure their organisations around the winning & keeping of customers in B2B markets, the book introduces a number of unique and powerful methodologies proven in workshops conducted with clients such as Mercedes-Benz and AXA Insurance. It looks at those elements responsible for creating outstanding sales and business performance in B2B markets. The book identifies the importance of sales & customer stra.
Publisher: London : Kogan Page, 2012
ISBN: 9780749466183
0749466189
9780749466145
0749466146
9780749463717
9780749463724
Characteristics: 1 online resource (248 pages)

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