Marketing Scales Handbook

Marketing Scales Handbook

A Compilation of Multi-item Measures for Consumer Behavior & Advertising Research. Volume 6

eBook - 2012
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This sixth volume in the series reviews 682 consumer related measurement scales that were reported in top marketing journal articles published from 2006 to 2009. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.
Publisher: Fort Worth, Texas :, GCBII Productions LLC,, [2012]
Edition: (Library version)
Copyright Date: Ă2012
ISBN: 9780615630687
0615630685
9781280772863
1280772867
Characteristics: 1 online resource (xxiv, 729 pages)

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