Out of Nowhere

Out of Nowhere

The Inside Story of How Nike Marketed the Culture of Running

eBook - 2008
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This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organisations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company."Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.
Publisher: Maidenhead (Eng.) : Meyer & Meyer Sports, 2008
ISBN: 9781841262345
184126234X
9781841267425
1841267422
9781283333634
1283333635
184126234X
Characteristics: 1 online resource (326 pages) : color illustrations

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