The Trend Forecaster's Handbook

The Trend Forecaster's Handbook

eBook - 2010
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Grand Central Pub
The Trend Forecaster's Handbook is a sharp, in-depth and highly visual textbook and teaching aid forstudents and academics keen to know more about the world of trends, trend forecasting, and consumer-insight techniques.

This "how to" book provides design students with skills to understand and track trends and use them to inform their research, design, and product development. With quotes, interviews, and case studies of key players.

Publisher: London : Laurence King Pub., 2010
ISBN: 9781780670904
1780670907
9781856697026
Characteristics: 1 online resource (216 pages) : illustrations (chiefly color)

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