Marketing Information Products and Services

Marketing Information Products and Services

A Primer for Librarians and Information Professionals

eBook - 1999
Rate this:
Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations?
Publisher: Ottawa [Ont.] : International Development Research Centre, Ă1999
ISBN: 9781552503430
Characteristics: data file,rda
1 online resource (xix, 462 pages) : illustrations


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at WPL

To Top