Marketing Information Products and Services

Marketing Information Products and Services

A Primer for Librarians and Information Professionals

eBook - 1999
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Library and information sciences are experiencing a period of radical change. Today, just as businesses must compete for survival, growth, and market space, librarians and information professionals must assume a more proactive role to cope with increasing competition. This new demand presents a number of unanswered questions. What is the nature of this competition? How can libraries attract alternate sources of funding when public sponsorship and government spending are at a low ebb? What are some strategies for expanding the customer base and fulfilling customer requirements and expectations?
Publisher: Ottawa [Ont.] : International Development Research Centre, Ă1999
ISBN: 9781552503430
1552503437
9780889368170
0889368171
Characteristics: data file,rda
1 online resource (xix, 462 pages) : illustrations

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