Review of Marketing Research
Volume 1eBook - 2005
The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
Publisher: Armonk, N.Y. : M.E. Sharpe, Ă2005
Characteristics: 1 online resource (1 volume) : illustrations