Review of Marketing Research

Review of Marketing Research

Volume 1

eBook - 2005
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The Review of Marketing Research annual series provides articles by the marketing field's leading researchers and academicians. RMR publishes long chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, methodologies, empirical studies, emerging trends, and international developments.
Publisher: Armonk, N.Y. : M.E. Sharpe, Ă2005
ISBN: 9780765621214
Characteristics: 1 online resource (1 volume) : illustrations
Additional Contributors: Malhotra, Naresh K.


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