Principles of Marketing

Principles of Marketing

eBook - 2015-
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"Principles of Marketing teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment."--Open Textbook Library.
Publisher: Minneapolis, MN :, University of Minnesota Libraries Publishing,, 2015-
ISBN: 9780982361825
Characteristics: data file,rda
1 online resource : colour illustrations


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