Restaurant Success by the Numbers
A Money-guy's Guide to Opening the Next Hot SpotBook - 2014
"Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats -- money-guy, restaurant owner, and restaurant consultant -- Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, Restaurant Success by the Numbers remains a critical resource for navigating the food industry. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. After ten years as a Certified Public Accountant, Roger Fields stopped counting beans and started cooking them. He owned two successful restaurants in New York City before moving to the San Francisco Bay Area. He has been providing financial services to restaurants, bars, and nightclubs for almost two decades"
Publisher: Berkeley :, Ten Speed Press,, 2014
Edition: Second edition
Characteristics: xix, 298 pages ; 24 cm