Design Leadership

Design Leadership

Securing the Strategic Value of Design

eBook - 2013
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The fundamental tenet of this Design Leadership book is that design is a commercial and social imperative and its management and leadership are integral parts of what can make business successful, government effective and society safer and more enjoyable for everyone. The text draws on Raymond Turner's extensive experience and insights into the effective use of design as a business resource for competitive advantage and social benefit. Design Leadership adopts a straightforward approach that will be of great value to those who influence how organisations work - the managers and chief executives.
Publisher: Burlington :, Gower Publishing Limited,, [2013]
Copyright Date: ©2013
ISBN: 9781409463245
1409463249
9781317152286
131715228X
9781409463238
9781409463252
1409463230
1409463257
Characteristics: 1 online resource

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