Marketing to Moviegoers
A Handbook of Strategies and TacticseBook - 2013
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted towa.
Publisher: Carbondale : Southern Illinois University Press, 2013
Edition: 3rd ed
Characteristics: 1 online resource (xi, 417 pages) : illustrations