Quantitative Modelling in Marketing and Management

Quantitative Modelling in Marketing and Management

eBook - 2013
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The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or.
Publisher: Singapore : World Scientific, ©2013
ISBN: 9789814407724
Characteristics: 1 online resource (xxvi, 503 pages) : illustrations
Additional Contributors: Moutinho, Luiz
Huarng, Kun-Huang


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