Marketing the SME

Marketing the SME

Innovation and Approach

eBook - 2009
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Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...
Publisher: Newcastle upon Tyne : Cambridge Scholars Pub., 2009
ISBN: 9781443807906
Characteristics: 1 online resource (274 pages)
Additional Contributors: Gilmore, Audrey
Carson, David


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