Marketing the SME

Marketing the SME

Innovation and Approach

eBook - 2009
Rate this:
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...
Publisher: Newcastle upon Tyne : Cambridge Scholars Pub., 2009
ISBN: 9781443807906
1443807907
9781443805759
1443805750
Characteristics: 1 online resource (274 pages)
Additional Contributors: Gilmore, Audrey
Carson, David

Opinion

From the critics


Community Activity

Comment

Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.

Summary

Add a Summary

There are no summaries for this title yet.

Notices

Add Notices

There are no notices for this title yet.

Quotes

Add a Quote

There are no quotes for this title yet.

Explore Further

Recommendations

Subject Headings

  Loading...

Find it at WPL

  Loading...
[]
[]
To Top