Marketing the SME
Innovation and ApproacheBook - 2009
Prior to the recent global economic downturn, Ireland witnessed a decade of unprecedented economic growth. Almost overnight, the country's labour base was transformed from one where decades-long emigration was the norm to a new and dynamic paradigm incorporating net in-migration. A significant element in Ireland's economic transformation involved innovative marketing strategies and the role of Small and Medium-size Enterprises (SMEs). SME's were major providers for new jobs and this research ...
Publisher: Newcastle upon Tyne : Cambridge Scholars Pub., 2009
Characteristics: 1 online resource (274 pages)