"Show Us What You've Got!"
Building and Managing Strong Brands in Ireland's Service SMEseBook - 2010
Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ...
Publisher: Newcastle upon Tyne : Cambridge Scholars, 2010
Characteristics: 1 online resource (ix, 190 pages) : illustrations