"Show Us What You've Got!"

"Show Us What You've Got!"

Building and Managing Strong Brands in Ireland's Service SMEs

eBook - 2010
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Research has shown that entrepreneurship has a positive impact on productivity and competitiveness. In the face of the recent global downturn, the service sector remains a dominant force continuously creating a wealth of new jobs. Otherin this service sector, owner/managers are persistently building their brand and bringing positive branding experiences. This research addresses how owner/managers of Irish service small medium enterprises (SMEs) execute and manage brands. This is an area of stu ...
Publisher: Newcastle upon Tyne : Cambridge Scholars, 2010
ISBN: 9781443818025
144381802X
Characteristics: 1 online resource (ix, 190 pages) : illustrations
Additional Contributors: O'Dwyer, Michele
Tiernan, Siobhán

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