The Tall Lady With the Iceberg

The Tall Lady With the Iceberg

The Power of Metaphors to Sell, Persuade & Explain Anything to Anyone

eBook - 2012
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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, managers, consultants, CEOs, and even the president of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphor in all its forms?visual language?solves that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to: sell an idea, vaporize objections, clear up confusion, wow an audience, shake up indifference, inspire action, close a sale, make your point. Packed with more than two-hundred-and-fifty examples from contemporary business, politics, and media, The Tall Lady with the Iceberg provides a unique Four-Step Model to show anyone easily and quickly how to become a master of metaphor.
Publisher: New York : Chiron Associates, 2012
ISBN: 9780976279419
097627941X
9780976279471
0976279479
9780976279488
0976279487
9780976279440
Characteristics: 1 online resource (207 pages :) : illustrations
Additional Contributors: Miller, Anne

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