Competitive SME

Competitive SME

Building Competitive Advantage Through Marketing Excellence for Small to Medium Sized Enterprises

eBook - 2013
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Competitive SME is a comprehensive guide to grasping the competitive and marketing opportunities facing small to medium size enterprises today. Inspired and driven by the EU initiative futureSMETM, it gives essential advice on how, by implementing a clear and focused strategy and using simple tools, you can survive, thrive, and compete. It outlines a simple yet effective model that will allow you to:? create and manage effective marketing and branding processes;? better engage with your market, creating and projecting real value;? increase your worth to the market with corresponding.
Publisher: London ; Philadelphia : Kogan Page, ©2013
ISBN: 9780749468514
Characteristics: 1 online resource


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