ESPN

ESPN

The Company : the Story and Lessons Behind the Most Fanatical Brand in Sports

eBook - 2009
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A fascinating look at ESPN and its success as a brand. ESPN The Company reveals the inside scoop on the biggest business story in sports, detailing the creative and innovative spirit and practices that drove the programming, products, and services of the most powerful and prominent name in sports media. The authors provide a behind-the-scenes perspective on how ESPN dealt with their many partners and how they handled mistakes and missteps along the way-from the humble beginnings of ESPN as an underrated startup to the pinnacle of their success as a major industry player. ESPN and other great o.
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2009
ISBN: 9781282291423
1282291424
9780470563991
0470563990
9780470564004
0470564008
9780470563984
0470563982
Characteristics: 1 online resource (xxiv, 232 pages, [8] pages of plates) : illustrations
Additional Contributors: Hollihan, Keith

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