All Customers Are Irrational

All Customers Are Irrational

Understanding What They Think, What They Feel, and What Keeps Them Coming Back

eBook - 2009
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As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and int.
Publisher: New York : American Management Association, ©2009
ISBN: 9780814414217
0814414214
9780814414224
0814414222
Characteristics: 1 online resource (x, 229 pages)

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