The Shift

The Shift

The Transformation of Today's Marketers Into Tomorrow's Growth Leaders

eBook - 2009
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Praise for The Shift. "More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done." Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America. "At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically embrace. Kudos to Scott Davis for putting together such a great resource!" Tony Hsieh, CEO, Zappos.com. "The Shift is a great 'how-to book' for Visionar.
Publisher: San Francisco, CA : Jossey-Bass, ©2009
Edition: 1st ed
ISBN: 9780470473382
047047338X
9780470473399
0470473398
9780470473375
0470473371
Characteristics: 1 online resource (xxvii, 236 pages) : illustrations

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