Creating your Library Brand

Creating your Library Brand

Communicating your Relevance and Value to your Patrons

eBook - 2008
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Baker & Taylor
Provides information on effective marketing and branding strategies for libraries.

Book News
Doucett, director of the Curtis Memorial Library in Maine, has written this book for fellow librarians on how to use marketing and branding to make these institutions more competitive in an electronic age. With the advent of the Internet, Web 2.0 and other electronic resources, libraries need to break free of the non-profit mold and consider such strategies as creating logos, use graphics and visuals in decor, and even hiring outside consultants to create a fresh image. Each chapter ends with a specific exercise designed to increase traffic and exposure by emphasizing the entertainment value of libraries, as opposed to presenting them as just a learning resource. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)

Publisher: Chicago : American Library Association, 2008
ISBN: 9781441619051
1441619054
Characteristics: 1 online resource (xiii, 124 pages) : illustrations

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