Customer Relationship Management

Customer Relationship Management

How to Turn A Good Business Into A Great One!

eBook - 2003
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Stylus Pub
Every customer is an individual with a choice. The role of Customer Relationship Management (CRM) is to ensure that each first-time buyer becomes an ongoing client, and every client a self-perpetuating advocate of your business.

This book explains the elements of CRM and how to establish an integrated customer relationship-oriented approach in your organisation. How, in a word, to become a business where every customer's need is not just provided for but anticipated.

Publisher: London : Thorogood, ©2003
ISBN: 9781423721475
Characteristics: 1 online resource


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