Powerful Products

Powerful Products

Strategic Management of Successful New Product Development

eBook - 2000
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Book News
Bean and Radford (consultants in marketing and development) argue that many new products fail because companies lack a reliable process for creating and marketing them. In this book, they offer a method to remedy the situation, based on a balance of effective management of product development assets, market selection, and the alignment of new products with the company's larger goals. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Publisher: New York : AMACOM, 2000
ISBN: 9780814425527
Characteristics: 1 online resource (xii, 274 pages) : charts
Additional Contributors: Radford, Russell W.


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