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Book, 1986
Current format, Book, 1986, , All copies in use.
Book, 1986
Current format, Book, 1986, , All copies in use. Offered in 0 more formats
A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.
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