The Real Coke, The Real Story

The Real Coke, The Real Story

Book - 1986
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Random House, Inc.
Thomas Oliver goes inside the Coca-Cola Company to examine one of the most fascinating episodes in the history of American business in this cautionary tale of corporate decision making.

Baker & Taylor
A financial writer with exclusive access to the Coca-Cola Company introduces the men who weathered the corportate storms of the early 1980s and then examines how they came to make the controversial marketing decision

Publisher: New York Random House [1986]
ISBN: 9780394552736
0394552733
Characteristics: 195p
Additional Contributors: Giovanopoulos, Paul

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