Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer ConnectionseBook - 2012
Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing--yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversation.
Publisher: Chicago : Information Today, Inc., 2012
Characteristics: 1 online resource (194 pages) : illustrations