The Green to Gold Business Playbook

The Green to Gold Business Playbook

How to Implement Sustainability Practices for Bottom-line Results in Every Business Function

Book - 2011
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WILEY
"Implement the green strategies outlined in Dan Esty's and Andrew Winston’s bestseller Green to Gold"

Hard-nosed business advice for gaining competitive advantage through sustainability action in buildings and operations, information technology, product design, sourcing, manufacturing, logistics and transportation, marketing, accounting, and other key business functions

Whether you are a climate change skeptic or an environmentalist, sustainability issues cannot be ignored in today’s corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an option—it’s a business imperative.

Unlike many green business books, the Playbook skips the environmental ideology and deals exclusively with tools and strategies that have been shown to cut costs, reduce risks, drive revenues, and build brand identity.

  • Builds on Dan Esty and Andrew Winston’s prizewinning Green to Gold, which has become a business classic and a staple of management training across the world.
  • Shows in detail how each business function or department can achieve an eco-advantage over the competition
  • Offers frameworks, checklists, and action plans applicable to any business–big or small, in manufacturing or services

The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business.

Baker & Taylor
"Implement the green strategies outlined in the bestselling book Green to Gold While the logic of "going green" is now widely accepted across the business world, many executives want trusted, experience-based advice on how to bring a sustainability lens to day-to-day operations. The Green-to-Gold Business Playbook offers step-by-step guidance on integrating environmental sustainability considerations into business plans and practices. Unlike many green business books, the Playbook deals exclusivelywith tools and strategies that have been proven to work in real-world businesses. Free of environmental ideology or broad theory, this guide offers 100% practical know-how that you can use in your business today. Shows businesses how to achieve an eco-advantage in the marketplace-by focusing on sustainability as a tool for reducing risks, cutting costs, driving revenues, and building brand identify Provides job-specific advice aimed at executives responsible for supply chain and logistics, product design, manufacturing, marketing, information technology, buildings and real estate, accounting, and other key functions Offers frameworks, checklists, and action plans applicable to any business-big or small, in manufacturing or services, in the old economy or new industries The Playbook builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Not another book aimed only at environmental true believers, The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business."--

Blackwell Publishing
Whether you are a climate-change skeptic or an ardent environmentalist, sustainability issues cannot be ignored in today's corporate world. With rising energy and natural resource costs, intensified regulations, investor pressures, and a growing demand for environmentally friendly products, sustainability is no longer an optionùit's a business imperative.

Building on the bestselling book Green to Gold by Dan Esty and Andrew Winston, The Green to Gold Business Playbook tells how to put sustainability considerations into practice for competitive advantage. While Green to Gold explained why every business needs a sustainability strategy, the Playbook spells out how to achieve an EcoAdvantage. This concrete guide shows the way to sustainability for companies of any size in any industry.

Filled with essential tools and real-world examples, the Playbook gives job-specific advice that can be read selectively or from cover to cover. Whether you're a CEO or a team leader, you'll get step-by-step guidance on how to:

-Cut costs and increase profit margins by driving greater efficiencies in buildings and facilities, information technology, manufacturing, supply chain and logistics, and more

-Grow revenues by designing and marketing environmentally superior goods and services that meet your customers' desires for energy efficiency, reduced pollution, and healthier products

-Build your brand and image by connecting with the values and rising expectations of consumers, employees, and other key stakeholders

-Identify and reduce regulatory risks across your value chain

Failing to stay on top of sustainability trends will hurt your company. But implementing an EcoAdvantage strategy could vault you into industry leadership with huge revenue gains and unmatched customer loyalty. The Green to Gold Business Playbook will tell you everything about the how of sustainability. The only question you'll have left is when.

Baker
& Taylor

"Implement the green strategies outlined in the bestselling book Green to Gold While the logic of "going green" is now widely accepted across the business world, many executives want trusted, experience-based advice on how to bring a sustainability lens to day-to-day operations. The Green-to-Gold Business Playbook offers step-by-step guidance on integrating environmental sustainability considerations into business plans and practices. Unlike many green business books, the Playbook deals exclusively with tools and strategies that have been proven to work in real-world businesses. Free of environmental ideology or broad theory, this guide offers 100% practical know-how that you can use in your business today. Shows businesses how to achieve an eco-advantage in the marketplace-by focusing on sustainability as a tool for reducing risks, cutting costs, driving revenues, and building brand identify Provides job-specific advice aimed at executives responsible for supply chain and logistics, product design, manufacturing, marketing, information technology, buildings and real estate, accounting, and other key functions Offers frameworks, checklists, and action plans applicable to any business-big or small, in manufacturing or services, in the old economy or new industries The Playbook builds on Dan Esty and Andrew Winston's prizewinning Green to Gold, which has become a business classic and a staple of management training across the world. Not another book aimed only at environmental true believers, The Green to Gold Business Playbook gives you the tools to make green work-and work profitably-for your business."--Provided by publisher.
Two environmental and business experts provide step-by-step guidance on integrating environmental sustainability into business plans and help businesses get started making "green" changes immediately through proven real-world tools, practices and strategies.

Publisher: Hoboken, N.J. :, John Wiley & Sons,, [2011]
Copyright Date: © 2011
ISBN: 9780470590751
Characteristics: xvi, 440 pages : portraits, charts ; 26 cm
Additional Contributors: Simmons, P. J. 1967-- Author

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