Consumer Behaviour

Consumer Behaviour

Buying, Having, and Being

Book - 2005
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Publisher: Toronto, Ont. : Pearson/Prentice Hall, c2005
Edition: 3rd Canadian ed
ISBN: 9780131218819
0131218816
Characteristics: xvii, 588 p. : col. ill., ports. charts ; 29 cm
Alternative Title: Buying, having, and being

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