Online Public Relations
A Practical Guide to Developing An Online Strategy in the World of Social MediaeBook - 2009
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively, with an eye toward social media.
Publisher: London ; Philadelphia : Kogan Page, 2009
Edition: 2nd ed
Characteristics: 1 online resource (xiii, 274 p.) : ill