The Facebook Era

The Facebook Era

Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff

Book - 2009
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Book News
Shih created Faceconnector, the first business application for the Facebook, and she has now written this guide for business owners and entrepreneurs who want to take advantage of social networking for marketing, sales, recruiting, collaboration and product development. The author uses case studies and a how-to guide to illustrate how social networking can be used to find new business opportunities, target marketing campaigns and involve customers in product development and innovation. A $25 ad credit for Facebook is included with purchase of this book. Annotation ©2009 Book News, Inc., Portland, OR (

Publisher: Boston, Mass. : Prentice Hall/Pearson Education, 2009
ISBN: 9780137152223
Characteristics: xiv, 236 p. : ill., map ; 23 cm


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