The Psychology Behind Today's Advertising

The Psychology Behind Today's Advertising

Downloadable Video - 2014
Rate this:
Today, consumers are continuously exposed to advertising. It is imperative that advertisers understand the psychology behind buying motives. This program covers the psychological dispositions of different consumer groups and the rationale behind common creative appeals.
Publisher: New York, N.Y. : Films Media Group, [2014], c2014
Characteristics: 1 streaming video file (16 min.) : sd., col


From the critics

Community Activity


Add a Comment

There are no comments for this title yet.

Age Suitability

Add Age Suitability

There are no age suitabilities for this title yet.


Add a Summary

There are no summaries for this title yet.


Add Notices

There are no notices for this title yet.


Add a Quote

There are no quotes for this title yet.

Explore Further


Subject Headings


Find it at WPL

To Top