Made You Look
How Advertising Works and Why You Should KnowBook - 2003
Offers an examination of advertising in the modern era by reviewing the workings of an advertising agency, the development of ads, and their purpose, complete with consumer tips, activities, index, and more. Simultaneous.
Firefly Books Ltd
Advertising is pervasive. A typical North American child views a staggering 40,000 ads every year on TV alone! With such a vast number of commercials out there, who's helping kids decode the messages? Media maven Shari Graydon, that's who!
Made You Look offers an intriguing exploration of advertising's inner workings. From the earliest roots of advertising to the guerrilla marketers of the 21st century, this revealing book shows kids where ads came from, where they're going, and how they work.
Bursting with behind-the-scenes secrets, thought-provoking Try This at Home activities, and plenty of tips to empower young consumers,Made You Look is any child's ultimate guide to the advertising universe.
- Dynamically written by an experienced media authority
- Concrete examples drawn from familiar, contemporary ads
- Thought-provoking tips and easy-to-do activities encourage critical thinking
An exploration of advertising including it's history, how it works and why, written with the intent of empowering young consumers and helping them decode the messages.
Outlines the history and purpose of advertising, discusses target audiences, the techniques advertisers use, hidden advertisements, limits on advertising, and ways to strike back at advertisers, and suggests related activities.